---
title: 5 Steps to Evaluating Trade Show Value E-Book | Nimlok
description: Want to generate more leads and increase trade show ROI? This e-book walks you through the step by step process of setting goals, measuring progress and refining your event marketing strategy.
---

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# 5 steps to evaluating trade show value

![nimlok-ebook-social-v1](https://info.nimlok.com/hs-fs/hubfs/nimlok-ebook-social-v1.jpg?width=1200&name=nimlok-ebook-social-v1.jpg "nimlok-ebook-social-v1")

### want to get the most value from your trade show program?

Any marketing team can utilize the time-tested benefits of trade show marketing, but how can you determine whether it’s a good value for your brand?

Nimlok’s new e-book, 5 Steps to Evaluating Trade Show Value, is a step-by-step guide to understanding and analyzing the benefits of face-to-face marketing events.

This e-book will help you eliminate the guesswork, set clear-cut goals, track measurable metrics and outline the process of continuous refinement to ensure that you get the most value from each and every trade show. 

**What's Inside:** 

- Establishing Quantifiable Goals
- Tips for Refining Your Audience
- Essential Trade Show Metrics
- Tactics for Nurturing New Leads
- Analytic Tools for Determining Value

![wheelgraphiccentered](https://info.nimlok.com/hs-fs/hubfs/wheelgraphiccentered.jpg?width=630&name=wheelgraphiccentered.jpg "wheelgraphiccentered")

### get your free 5 steps to evaluating trade show value e-book!

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