want to get the most value from your trade show program?
Any marketing team can utilize the time-tested benefits of trade show marketing, but how can you determine whether it’s a good value for your brand?
Nimlok’s new e-book, 5 Steps to Evaluating Trade Show Value, is a step-by-step guide to understanding and analyzing the benefits of face-to-face marketing events.
This e-book will help you eliminate the guesswork, set clear-cut goals, track measurable metrics and outline the process of continuous refinement to ensure that you get the most value from each and every trade show.
What's Inside:
- Establishing Quantifiable Goals
- Tips for Refining Your Audience
- Essential Trade Show Metrics
- Tactics for Nurturing New Leads
- Analytic Tools for Determining Value
